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PLAQUE OR THE PLAGUE?

The things that are good for you take a lot of energy. Like winning awards. Or getting regular check ups. So we put those things off, sometimes to our own detriment. But then there are the things we do daily. Mostly out of habit. And because they’re easy. So we took those two things and brought them together in a small, battery-operated, minty-fresh solution. [Spec work]

Copywriting: Gabi van der Linden

Art Direction: Aleksandr Bobrov

AKQA Future Lions - Winner

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