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AN AUGMENTED RIVALRY.
Now that we’ve agreed that brand trolling is an acceptable form of marketing, the real fun can begin. Step one: annoy your arch nemesis. Step two: do it on their own turf. Step three: make it very, very hard to ignore. [Spec work]
Copywriting: Gabi van der Linden, Carrie Tang
Art Direction: Aleksandr Bobrov
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